TikTok pushes certain content to users, but a company exec claims it accounts for only a small percent of its videos.
reports a steady incline in the number of global users. The outlet reported global users increased from 655.9 million in 2021 to 755 million in 2022 and projects the total number of users to continue to increase to a shocking 955.3 million users by 2025.
At the SXSW conference, Louisma worked to ease any apprehensiveness attendees might have about virality features—adding that the algorithmic push came out of the Los Angeles office and was based on the content users were already searching for and said the team first confirmed that the content did not go against its protocols.
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