To mark Valentine's Day, Tiffany & Co. launches 'The Language of Love' campaign, drawing inspiration from classic and contemporary romantic literature. The multi-platform initiative, spanning OOH, print, and social media, highlights the jeweler's collections and their connection to love. From Plato to Rumi, excerpts from renowned authors are paired with Tiffany's iconic products, emphasizing the enduring power of love.
For Valentine’s Day, the company is unleashing The Language of Love, a campaign centered on classic and contemporary romantic literature. Spread across OOH and print placements, as well as social media, the initiative showcases the jeweler’s current collections and their design’s link to love.The holiday campaign is wide-ranging, pairing public advertisements with a plethora of digital content.
Love has been a driving force behind Tiffany & Co. since its inception. This Valentine’s Day, our icon collections help an ever-changing world speak the ever-changing language of love as we highlight the most beautiful words the world has written about it.To showcase this commitment to love, the brand is taking passages from a selection of acclaimed authors and revered poets and connecting them to its iconic product lines.
Tiffany & Co. has also enlisted a few famous faces to uplift the seasonal endeavor and reach varied audiences. American actresses Greta Lee and Gabrielle Union appear in short films to read and act out the words of influential wordsmiths; the latter thespian stars alongside her husband, retired professional basketball player Dwyane Wade, marking another crossover between luxury marketing and real-life relationships for Valentine’s Day (Tiffany & Co.
The maison has saluted written love language in print advertisements since the 1960s. Image credit: Tiffany & Co.
VALENTINE's DAY MARKETING ADVERTISING ROMANTIC LITERATURE LUXURY BRANDS
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