.TiffanyandCo has unveiled its first all-gender jewelry collection, Tiffany Lock.
Some revolutions shatter boundaries with a crash and a bang; others arrive on tiptoe and, with a whisper, change the rules forever. Up until a very few years ago, a guy with a diamond Art Deco brooch winking from his black-tie ensemble would at least raise an eyebrow—and the fellow you went to high school with who has now paired his Hanes T-shirt with a single strand of pearls would elicit—well, if not a guffaw, at least a titter. But no longer.
“It’s all about unity, belonging, the universal bonds that tie us together forever—and the open-minded spirit of today’s generation,” says Alexandre Arnault, Tiffany’s executive vice president of product and communication. Arnault, who himself is just 30, brought Beyoncé and Jay-Z into the Tiffany fold, a spectacular example of the brand’s commitment to a fresh perspective.
The Tiffany Lock bracelet’s padlock motif has a long history with the house. First employed as a working latch in the late 19th century—to protect the secrets in your strongbox, perhaps—it reappeared in the 1950s, and from then on its form and shape have informed brooches, necklaces, money clips, and those iconic key rings. The mechanism that opens the lock, meanwhile, is a bit of an engineering feat: The clasp features an innovative swivel that echoes the functionality of a padlock.
That said, Arnault believes that some categories may prove more challenging. Traditional diamond and engagement rings remain overwhelmingly the province of women. As Arnault—who married Géraldine Guyot, cofounder of accessories brand Destree, last year—explains, “I don’t expect our high-jewelry clients to be men anytime soon—it is still very feminine, and at the moment, 100 percent of those clients are women,” he tells me.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tiffany Haddish on why she once turned down a $10 million endorsement post: ‘My soul is worth more than that’Tiffany Haddish admits to turning down sponsorship deals worth millions of dollars because they don't match her values and the brand she is trying to portray.
Read more »
Tiffany Haddish once turned down a $10M offer for an endorsement post“I’d rather be flat broke than get money to do something that makes me feel like s–t,” she said of turning down a $10 million payday.
Read more »
Tiffany Haddish Wants to Make It Illegal for Men to Masturbate For the Best Reason'If they pass that law where they control our uteruses, I’m going to start getting into politics and I’m going to write a bill that makes it illegal for men to masturbate,' Haddish said in a new interview.
Read more »
A Linux Zero-Day Was Finally Patched After Half Decade of InactionGoogle said the exploit, located in a garbage collection mechanism within the Linux kernel, was first reported by developers in 2016.
Read more »
Inside Alexander Fury’s One-of-a-Kind John Galliano CollectionAlexander Fury has collected over 300 vintage pieces of John Galliano and we are lucky enough to have a look inside this magnificent collector's closet.
Read more »