This article explores the rise of Threads as a potential successor to Twitter, comparing its features and goals with the established platforms. It highlights the differences in approach, user experience, and cultural impact.
If you had to pick a social network winner, it’s probably Threads . Two years ago, after Elon Musk acquired Twitter and announced his intention to ruin it forever, Meta CEO Mark Zuckerberg saw an opportunity to build a text-first social network. Now, barely 18 months after its launch, Threads has more than 300 million users and has been adding a million more every day. But Threads isn’t Twitter , and it’s never going to be.
Twitter was never the biggest or most successful social network — far from it — but Twitter was at the absolute epicenter of culture for years. It was where politicians went to talk to their constituents and emergency services went to tell people what was happening. It was where newsmakers dropped their scoops first. It was, by a mile, the place you were most likely to have your message actually read — or even replied to! — by an A-list celebrity or your favorite brand. It was a bad business and a frequently badly run company, but Twitter was the most right now place on the internet. Threads will never be that. Zuckerberg and Instagram / Threads boss Adam Mosseri have made clear that they’re not interested in turning Threads into the kind of lively, chaotic, real-time voice of culture that Twitter was at its best. They’re building something more creator-friendly, more engagement-driven, more brand-safe. More like Facebook. (All those two-day-old posts you see are a feature, not a bug.) It’ll probably be a hell of a business and a terrible place to hang out. Bluesky, on the other hand, is lively, fast, full of good ideas, and mostly shows you posts you want to see and not posts that the algorithm demands you look at. Journalists are flocking to Bluesky because it doesn’t penalize links, and news junkies are coming, too. But Bluesky is tiny, which is a problem: it doesn’t yet have the user base to be truly culturally central, and its team is so small it might have trouble keeping up with new features and content moderatio
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