Threads, Meta's text-first social network, has exploded in popularity, reaching over 300 million users. However, it's distinct from Twitter, which was the epicenter of culture for years due to its real-time news, political discourse, and celebrity engagement. Threads prioritizes creator-friendliness, engagement, and brand safety, resembling Facebook more than Twitter. Meanwhile, Bluesky, a decentralized social network, offers a lively and fast-paced experience with a focus on user-driven content. While Bluesky lacks the scale of Threads, it attracts journalists and news enthusiasts due to its open nature and lack of algorithmic manipulation.
If you had to pick a social network winner, it’s probably Threads . Two years ago, after Elon Musk acquired Twitter and announced his intention to ruin it forever, Meta CEO Mark Zuckerberg saw an opportunity to build a text-first social network. Now, barely 18 months after its launch, Threads has more than 300 million users and has been adding a million more every day. But Threads isn’t Twitter, and it’s never going to be.
'There simply won’t be a next Twitter — or there might be lots of next Twitters' Apps like Threads and Bluesky are useful platforms for text-first broadcasts, a way for creators and politicians to broadcast their message to millions at a time. But for everything else, we’ve begun to simply move on from social networks. Jack Dorsey may have once called Twitter “public messaging,” but group chats in WhatsApp or iMessage are better places to talk to friends.
SOCIAL MEDIA THREADS TWITTER BLUESKY META CULTURE NEWS
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