Threads, Meta's Twitter competitor, is rolling out a new feature that allows users to schedule posts in advance. The feature will be tested soon and is expected to be released more widely later this year. Users will only be able to schedule new posts, not replies, as Meta prioritizes real-time conversation. This new feature will be particularly useful for brands, creators, and social media professionals.
Threads is previewing yet another significant new feature before the end of the year. The app will “soon” begin testing the ability for users to schedule posts ahead of time, according to
Mosseri shared a screenshot of the upcoming feature, which shows a simple tool to set a date and time for a post to go live in Threads’ post editor. Interestingly, Mosseri said that users will only be able to schedule new posts, not replies to existing posts because the company wants to continue to prioritize “real-time conversation.
The ability to schedule posts will be particularly useful for brands, creators and others who use the service to manage professional accounts. Though there are already third-party tools that enable post scheduling, many require a paid subscription. Post scheduling is the latest sign that Meta is looking to add more features geared toward brands, businesses and other social media professionals to theearlier this month. Both features could come in handy when Meta decides to flip the switch on advertising for the platform — a change
Threads Meta Post Scheduling Social Media Brands
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