Founded in 2018 by the designer of the same name, the L.A.-based brand peddles swimwear for main characters — including Bella Hadid and Kylie Jenner:
You can buy Melissa Simone at Revolve, FWRD and Kith."I'm from Toronto. As a shopper, there's things that you pay for in terms of taxes and that type of stuff that make it hard to buy from a company in another country. It's really helped being stocked at Revolve and Fwrd, because they cover that," Simone says. "Being in Kith is very, very special to us because that's the only place that people can try a swimsuit on in person; our sales there always go great.
Swimwear is one of its fastest-growing categories at Fwrd and Melissa Simone, which it started carrying last year, hits on many notes the customer loves. "[They have] always gravitated towards more sexy, body-conscious styles, so we knew they would love this collection," April Koza, Fwrd vice president, writes in an e-mail.
"I'd rather move slow, give people what they love and grow into that, as opposed to just forcing ourselves to [expand.] Even something simple as towels: We've added one towel onto our site, which did great, but I want to create more of a buyer experience." The brand's Spring 2022 collection illustrates a step forward in this direction, introducing a dress, shorts, a sarong and swim tops, in key prints for the season.
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