Collecting neural data has mostly been a can’t-try-this-at-home activity. Until now.
For now, that’s the stuff of dreams. What’s real is that on one day in 2019, a patient tucked a bud into each ear, fell asleep, and proceeded to astound NextSense’s scientists—by churning out brain waves that showed exactly how this product could save a person's life.the CEO of NextSense. On a recent evening, the 48-year-old was talking like a podcast at 1.5 speed while we waited for our entrées on the patio of an Italian restaurant in Mountain View, California.
Berent managed to get into Stanford, where he started studying computer science, only to freeze on a final in an introductory course. He switched to philosophy, figuring he’d catch up with his fellow geeks in the workplace later on. A philosophy major isn’t a gateway to great Silicon Valley jobs, however. After some searching, Berent landed an entry-level position at Sun Microsystems, in a backwater division reviewing contracts.
By 2011, he’d made his way to Google, where he joined a sales team supporting AdWords . He was good at it. He managed a large team and worked out of an office that he decorated like a wellness retreat, with a yoga mat and a “wisdom library” of be-here-nowness. All the while, he was experimenting with polyphasic sleep—going to bed around 10 pm, waking up three or four hours later, and taking 20-minute naps throughout the day.
In April 2016, Google announced it was starting an incubator called Area 120, its artisanal take on Y Combinator. Berent and Owens applied and got rejected, but they were pointed to X, Alphabet’s “moonshot” division, which takes on riskier, longer-term projects than Area 120. X picked up the project to supercharge sleep, and Owens started running it full-time. Berent stayed in the ads division but devoted some of his time to the project.
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