This CEO went from a cushy corporate gig to $100,000 in debt running a startup — here's what he learned and why he'd do it again. via CNBCMakeIt
“I wasn't actually looking for a marketing job. I was actually looking for a finance job,” Williams tellsabout how he ended up hawking diapers in Cincinnati. “But [Procter & Gamble] felt that I had an opportunity be a great marketer and to lead the thinking from a digital aspect. When I got there, I focused on what I did well, which is technology. I wrote patents. I launched brands on social. I led e-commerce. I led a lot of the digital activities.
That gives Lisnr's brand of data transmission great flexibility. For example, it can be used to validate a ticket at an event or to send all the attendees of a sports game or concert notifications at the same time without being connected to the internet. “When would come outside and make a dunk, you would get a LeBron card on your phone, " says Williams, referring to the NBA star.It can also be used for mobile payments, in place of QR code systems, and for access — Lisnr technology can get you into a building or your car with just your phone, Williams tells CNBC Make It. The technology can validate your identity by transmitting via sound the credentials typically held within a digital key.
“We use that sound bandwidth as at tunnel to transmit data, " explains Williams. "The invention was applying it in that bandwidth, applying the algorithms that we created and applying the software — coming out with a commercial product.” Williams had the initial vision for the technology for Lisnr, but he wasn't working alone. Williams met co-founder
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