Taco Bell and McDonald's are among the fast-food chains that have trimmed their menus in 2019.
announced a series of changes to its menus as part of a larger strategy to speed up drive-thru times. The Golden Arches has also been trying to focus on its core menu items, like the Quarter Pounder or the Big Mac, which still see strong U.S. sales., which is available from midnight to 5 a.m. at participating locations, no longer includes items like the Filet-O-Fish or buttermilk chicken tenders.
Aside from cutting menu items, McDonald's has also been investing in technology and diagnostic tools to speed up the drive-thru lane. In June, U.S. drive-thru times dropped by 15 seconds.Scott Mlyn | CNBCtested cutting low-volume menu items and redundant SKUs at roughly 180 company and franchise stores earlier this year. As a result, service times sped up without hurting sales.
The chain, which sells burgers, tacos and egg rolls, began rolling out those changes across its entire system in July as part of a plan to cut service times by one minute by the end of 2021. Items that got the ax include its Monster Tacos, which has already been discontinued once before. said in May that it had reduced its menu by 20% across all of its stores. The Mexican chicken chain discontinued items like the Mexican Cobb Salad, Chicken Fajita Burrito and Chicken Fajita Quesadilla.
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