Just Salad is the latest restaurant brand to add plant-based meat to the menu
has found that the production of beef is about 10 times more damaging to the environment than any other form of livestock.
Just Salad began its talks with Beyond Meat in April, and selected the company over a growing number of plant-based players for its clean ingredients and consistent supply, according to Lee. Just Salad and Beyond Meat also worked in tandem to keep the price point in line with what the chain’s customers are used to. In New York City, the Beyond Beef Meatballs are priced at $4.99. This is compared to the grilled steak option, which was $4.29.Although a diverse group of restaurant brands—from Applebee’s to White Castle to Little Caesars—have added a plant-based offering, Lee said Just Salad wanted to take an entirely different approach with its launch.
The Beyond Beef Meatballs option joins the chain’s other plant-based items, including customer favorite, Tokyo Supergreens with Organic Sesame Tofu. The chain has also introduced other new items to cater to the meatless and flexitarian crowd, including Zoodles, Cauliflower and Broccoli Rice and Black Rice and Bulgur Wheat.
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