Ahead of this week's Emmys2023 nominations, galaxyleila writes on how the writers' strike has revealed the cracks in awards season as we know it:
The start of summer in Los Angeles is not that first 80-degree day. It’s not when the massive tourist wave comes in. And it has absolutely nothing to do with the solstice or any celestial bodies. No, summer in Los Angeles starts when that first “For Your Consideration” billboard springs up for Emmy voters.
campaigns are advertising initiatives that are geared toward prospective award season voters. There are two cycles: the Oscars campaign that begins in the winter, and the Emmys campaign in the summer. Each one is accompanied by relentless billboards and newspaper ads. Free screenings with the cast and crews of many major shows are advertised and sometimes open to the public.
All this money and merchandise is in pursuit of the unstoppable force that is “buzz.” Good performances and well crafted shows do not win Emmys in marketing departments’ eyes. “Buzz” does. “Buzz” trickles up from the tourists to the executives. It turns a show you’ve never heard of into one that you “know someone who watches it, I think.” The true figure that is missing from every award acceptance speech is that undefinable, twisting, algorithm-fueled beast that is “buzz.
But this time the strike is hitting the TV industry during its peak. The summer should be in the middle of production schedules. Pilots should be decided upon and greenlit for more episodes. Filming should be happening every day. The studios are dead; the writers’ rooms are empty. And most unexpectedly, the “buzz” factory of Emmys season has been put to a halt.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why technology is at the heart of the Hollywood writers' strikeThe fear driving Hollywood writers to strike — and soon, maybe actors too — is the same one roiling every industry: Robots are coming for our jobs
Read more »
Keanu Reeves' DC Movie Return Gets Promising Update Amid Writers StrikeAfter some uncertainty due to the DC Universe reboot, it seems like Keanu Reeves is really coming back as John Constantine in the future.
Read more »
‘Joy Ride’ Writers Explain How an Emotional Letter Led to That Cardi B Needle DropSPOILER ALERT: This article contains major spoilers for Lionsgate’s “Joy Ride,” now playing in theaters. Lionsgate’s latest release, “Joy Ride,” is messy, fun, fl…
Read more »
‘Barbie’ Co-Writer Noah Baumbach Skips World Premiere over WGA Strike; Greta Gerwig Says ‘Nothing in Hollywood Happens Without Writers’Barbie director Greta Gerwig: “Noah Baumbach is not here. He is passionately supporting the fight of the Writers Guild of America. He is a Barbie girl. Nothing in ‘Barbie’ happened without him, and nothing in Hollywood happens without writers.”
Read more »
‘Barbie’: Greta Gerwig Gives Shoutout To Writers As Co-Writer Noah Baumbach Skips Premiere Amid WGA StrikeGreta Gerwig gave a shoutout to the writers amid the WGA strike during the Barbie premiere in LA at the Shrine Auditorium. Ahead of the screening, the director of the film also noted that her co-wr…
Read more »
Everything You Need to Know About the Looming SAG StrikeWhy are actors poised to join writers on the picket line?
Read more »