From the weird (Iceland's typing horses) to the wonderful (South Africa's emotional reopening), the bad (as in evil -- Sweden recreated 'The Blair Witch Project')
CNN Travel's weekly newsletter. Get news about destinations opening, inspiration for future adventures, plus the latest in aviation, food and drink, where to stay and other travel developments.When they're good, they're iconic. When they're bad -- well, at least you can usually laugh. We're talking destination campaigns -- when travel hotspots make a bid for your hard-earned vacation cash by producing extravagant videos and entire websites to grab your attention.
A young woman looking bleak in dismal, dark and rainy London, emerges into the light in Cape Town -- and everything turns technicolor. She goes for the classic South Africa experiences -- a safari and trip to the Drakensberg escarpment, with the country's natural beauty on full display -- but the focus is on the human connections that everyone missed during lockdown.
The kicker: the short film ended by promoting"Kiln," a"chilling audio story" by John Ajvide Indqvist that's only downloadable"in the Swedish forest." In fact, the story, not the video is the hub of the Spellbound by Sweden campaign. Once you're over there, you can have a listen -- if you're brave enough.
Said solution: a"belated birthday e-card collection." The cheeky 80s-style video goes through various fun cards before telling you to send your own. You may forget the date, but the celebration will be unforgettable, it ends, calling Vilnius"700 years young."Uganda: Open your eyes
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