CreateMe, Warner Bros.’ SXSW partner, has big plans — and it starts with making sewing obsolete.
What holds it all together looks like literal glue, or rather, the advanced polymer. CreateMe’s approach to automating garment production can’t work without it.
Anyone imagining the stiff, weak hem tape or bonding web sold in stores might feel dread at this point, but that has no place here, assured Myers. The company has been working with materials science experts, running as many as 20,000 experiments to create different stretch profiles, to zero in on a polymer that’s as flexible and durable as stitching, if not stronger.
CreateMe’s ambition is as expansive as the 35,000-square-foot factory it’s building in South San Francisco. The four-year-old company employs a hardware engineering team of 60 people, including 10 PhDs, along with 40 software developers, with technical talent hailing from places like Disney, Google, Coach, Lululemon, Intel, Amazon, Microsoft, DoubleClick and IBM.
The embellishments can change, however, and that’s crucial in this environment. In fact, the company places a top priority on surface design, or printing.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why ‘The Batman’ Signals Much-Needed Turning Point for Warner Bros.New VIP+ Analysis: After an already impressive debut, the Caped Crusader is sustaining gross far better than the studio’s 2021 outings.
Read more »
Salvation Army of Northeast Ohio seeks more monetary donations for UkraineThe Salvation Army has been making sure thousands of Ukrainians are safe, fed, and clothed.
Read more »
Thieves target Tri-Taylor clothing store; steal high-end clothes, jackets and shoesThe owner of the business told CBS 2 four men grabbed high-end clothes, jackets and shoes.
Read more »
How Resale is Reshaping the Future of Fashion in AsiaNow, more than ever, people are more likely to make conscious purchases and develop higher expectations for companies touting sustainable action. Read more here. sustainablefashion slowfashion
Read more »
What Musician Bryan Adams Can’t Live Without“When I travel, I have three essential things I need,' says bryanadams. 'One, sunflower seeds. Two, good earplugs. Three, you have to have a nice eye blind'
Read more »
Randall King, Sara Evans among performers at 75th annual Poteet Strawberry FestivalIf you’re going to the Poteet Strawberry Festival this year, you’re in for a whirlwind of entertainment.
Read more »