The glitzy fashion show will return after a four-year hiatus and complete brand transformation.
The once-coveted Victoria’s Secret Fashion Show is set to make its big return this year with a “new version.”
“We're going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,”The Victoria’s Secret Fashion Show was a glitzy, high-profile annual event that grew into an A-lister extravaganza since its debut in 1995.
Aside from the controversies surrounding the company’s top executives, Victoria’s Secret became the center of scrutiny in recent years for its decades-long use of ultra-thin and predominantly white models in campaigns and fashion shows. As the body positivity movement grew in popularity over the years, Victoria’s Secret was heavily criticized for not being inclusive.
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