The Vibrant Culture of Saudi Arabia Today - SPONSOR CONTENT FROM MINISTRY OF CULTURE

Sponsor content from Ministry of Culture.

The cultural sector has become one of the fastest growing sectors in the world, representing 6.1% of the global economy, according to the United Nations Educational, Scientific, and Cultural Organization . The global value of the sector’s creative industries is estimated at $4.3 trillion annually and represents 50 million jobs worldwide.

The Saudi cultural sector has expanded in large part due to the investment of many private entities, which have served as catalysts for growth in disciplines including fashion, film, visual arts, literature, publishing, and translation, among others. Several case studies in these areas offer insights into the progress and future of Saudi Arabia’s cultural sector and reveal the opportunities, challenges, and investment potential of these emerging industries.

By creating these opportunities for Saudi artists to showcase their creativity locally, regionally, and internationally, ATHR’s support is helping to raise the value of Saudi art exports by an estimated$4 billion by the end of 2023 Given the intense competition for audiences from various mass media and social media platforms, MOC’s support in the sector was essential to the success of organizations like 1949 and Thamanyah, which specialized in podcasts about Saudi culture.Saudi designer Mohammed Ashi established his high-end Parisian fashion house in 2007 with three employees on a $60,000 investment.

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