Chris McPherson is a Senior Author in News for Collider who focuses on Yellowstone, Bosch, Reacher, box office, blockbuster movies and theme parks.
The Big Picture San Diego Comic-Con 2024 was a bustling hub of excitement, and Paramount+ made a significant splash with their immersive activations for some of their most anticipated shows. Fans were treated to sneak peeks and interactive displays for Dexter: Original Sin, Tulsa King, and several Star Trek series, including Strange New Worlds, Discovery, and Lower Decks.
'Dexter's Lair Is Both Chilling and Thrilling Close The Dexter: Original Sin activation has already drawn considerable attention, plunging fans into the eerie world of everyone’s favorite forensic expert/serial killer. The setup features a meticulously recreated scene, complete with plastic-covered furniture and dark, atmospheric lighting.
'Tulsa King' – High Stakes and High Drama Close Paramount+ also showcased Tulsa King, giving attendees a taste of the gritty underworld drama. The centerpiece of the activation is an old-school slot machine emblazoned with the show’s branding, inviting fans to try their luck in a nod to the high-stakes environment of the series. The activation captures the essence of the show’s setting and themes, offering a glimpse into the world of crime and power struggles.
'Star Trek' – Boldly Going Where No Activation Has Gone Before Close The Star Trek activations were among the most popular at Comic-Con, with dedicated areas for Strange New Worlds, Discovery, and Lower Decks. The Star Trek setup is a futuristic haven for fans, featuring vibrant displays and staff dressed in Starfleet uniforms, creating an immersive experience.
Paramount+ pulled out all the stops for San Diego Comic-Con 2024, delivering a series of activations that not only showcased their upcoming shows but also provided fans with unforgettable experiences. From the haunting world of Dexter: Original Sin to the intense drama of Tulsa King and the expansive universe of Star Trek, the displays were a testament to the streaming service’s commitment to engaging and entertaining its audience.
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