Material science company\u00a0The Unseen has just launched a colour-changing hair dye. Colour Alchemy is available in five iridescent shades that morph into molten colours according to temperature and sunlight.\nThe product is suitable for even very dark hair, and the colour range for each dye is kaleidoscopic, with shades such...
The Unseen Colour Alchemy in Scarab and Phoenix.Material science company The Unseen has just launched a colour-changing hair dye. Colour Alchemy is available in five iridescent shades that morph into molten colours according to temperature and sunlight.
The product is suitable for even very dark hair, and the colour range for each dye is kaleidoscopic, with shades such as Borealis, which transforms from clover green to flame orange to imperial violet, and Phoenix, which transitions from burnt orange to pollen yellow to ultraviolet. which appears one way in photographs and another way in real life. This addition of hair dye to the company’s catalogue furthers its mission to innovate the way that the beauty industry utilises colour.
’I started The Unseen to create products that open new possibilities in beauty and transform how you see the world,’ says founder Lauren Bowker. ’I wanted to develop true innovations – exploring colour, playing with light and revealing a side of beauty or yourself that you’ve never seen before. We wanted to create a colour that was alive, that moved with you as you move through your world.
Colour Alchemy mimics that phenomenon through a formula composed of thousands of micro prisms, which expand and shrink in relation to temperature, allowing them to reflect different wavelengths of light in a manner that has never before been seen in a hair dye.Following the debut of Colour Alchemy, Bowker promises there are more pioneering launches coming up.
’We have a wealth of innovations to come and we are focused on dropping products that truly transform their sector. We will do this in time, when they are ready. We won’t conform to the boundaries of a usual beauty business model; instead, we see ourselves as a collaborative community creating a movement in beauty – bringing together people who like us have an insatiable curiosity to explore the world.
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