The collapse of the 'unremarkable middle' might be the best way to describe what's going wrong for retailers right now
"The apocalyptic part is really about the collapse of the unremarkable middle," Dennis said on the podcast."It's the poorly-positioned real estate, or the poorly-positioned retailers." Consumers have lots of choices when deciding where to shop, from dollar stores to DTC brands, Dennis said. That's left department stores and other retailers that once served broad swaths of the middle class in a tough place.from their troubles during the pandemic, Dennis said.
But consumers have spent months shifting money toward food and consumables from discretionary purchases like clothing. That's putting new pressure on the"unremarkable middle," Dennis said. "If you're one of these retailers that's stuck in the middle, à la Bed Bath & Beyond, Kohl's, et cetera, your life is not getting any easier," he said.Many of the retailers likely to take their places are focused on giving consumers value for their money,
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