Temu's meteoric rise is fueled by social media, but some accounts promoting the shopping app appear to be fake — here's what experts say
The format of these profiles is almost identical. A display name – that includes a nickname or a seemingly real name – alongside a couple of emoticons, and the words:"Temu Ambassador,"Ambassador of Temu," or"Campus Ambassador of Temu." This title appears to refer to Temu'swhere shoppers can enroll as an ambassador and earn cash by sharing referral links to other consumers.
The scale runs from zero to five, with zero being the most human-like and five being the most bot-like. Scores for these accounts ranged from 1.6 to 3.4. "If these are fake accounts then they are high quality because they are virtually indistinguishable from real accounts," Dan Woods, global head of intelligence at security firm F5, told Insider.
Experts say its success has been fueled by its savvy, and often relentless, online marketing campaigns that promote its constant deals, discounts, and free coupons. These coupons are often pedaled out by its ambassadors.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Target reportedly expands removal of Pride merchandise nationwideTarget is expanding removal of Pride merchandise across the country, workers say, in a potential win for anti-LGBTQ protestors
Read more »
Michael Flynn launches 4ThePURE site for COVID-19 unvaccinated peopleFormer Trump adviser Michael Flynn is launching an online community for 'COVID-19 unvaccinated people,' where you can find blood donors, surrogates, and 'unvaccinated singles.' A founding membership costs $2,500.
Read more »
Media layoffs: Cheddar News laid off half a dozen YouTube producersCheddar News quietly laid off a handful of video producers as its newsroom reels from continued defections and organizational changes
Read more »
Wall Street Journal insiders brace for changes, layoffs under new editorNewsroom insiders are bracing for changes at The Wall Street Journal under its new top editor, including layoffs that could hit as early as next week
Read more »
Stock Market Crash: Bubble Expert Warns of 60% Drop ScenarioA notorious market bear who called the 2000 and 2008 crashes warns the S&P 500's 17% surge since October is a bear market rally — and that stocks are ripe for a decline of up to 60%
Read more »
3 reasons Lukas Matsson from 'Succession' is Elon Musk. And Daniel Ek.Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »