Amazon, Target, Sephora and more were among DCDX's top 25 brands by engagement and organic user-generated content on TikTok.
Disney ranks number one on DCDX's top 25 magnetic brands for 2024 — with a ranking of 98.4 out of 100.has compiled a report of the top 25 “magnetic brands” of 2024 — which is defined as brands that are “attracting consumers, controlling their own ecosystems, driving pricing power, fueling innovation and distancing themselves from competitors.”
Some notable shifts on the list include the NFL receiving a 13-place increase — moving up from its 27th place last year to the 14th slot this year. Walmart also received a 12-place place rise — now sitting at 12th place versus 24th in 2023. Roth said that some surprising findings from this year’s ranking include ChatGPT beating Google, Nike falling out of the report’s top 25 list, Starbucks dropping 10 spots in the ranking and the prominence of chicken reflected on the list.
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