London Jewelers hosts annual Watch Fair extravaganza, showcasing rare timepieces from top brands

This year’s crop of luxury watches takes inspiration from decades past.

This year’s crop of luxury watches takes inspiration from decades past, transforming classics into decidedly modern timepieces fit for today’s connoisseur, according to London Jewelers Vice President Zach Udell.And Udell should know: He’s part of the fourth generation of the family business, which will welcome aficionados this weekend for its 14th annual Watch Fair.

Visitors are encouraged to try on the watches, “which is what the watch fair is all about: You go to a jeweler you can trust, and try and feel the watch.” The festivities will also include cigar rolling, fall treats and small bites. Rolex’s new platinum version of its 1908 timepiece draws its name from the year of the brand’s founding. The watch’s rice-grain engraved dial and vintage-style hands honor Rolex’s heritage design cues.

Piaget, meanwhile, has reintroduced its iconic Polo collection with reduced case sizes. “It’s nice to see sizes coming down to a bit more of a normalized range,” says Udell. “It blends the old with the new.” That’s certainly been a winning formula for London Jewelers, which will celebrate its centennial in 2026.With over 270 employees, London Jewelers “still has a mom-and-pop family feel to the degree that we can keep it that way,” Udell says.

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