The super synch club: Acts (some you’ve never heard of) landing hundreds of placements a year.
and more, amassing over 200 licenses in the past 18 months alone. At Downtown Publishing, Ryan Tedder has increased his synch total from 276 to 313 in the last year. At AWAL, Little Simz scored asynch last September for her track “Offence,” which had an 80% increase in global streams within the following month, according to her publisher. Since, the British rapper has had placements in Apple campaigns, on HBO’s, the latest installment in the long-running pro basketball video game franchise.
When The Score signed with Republic in the summer of 2015, “Oh My Love” had spent 11 weeks on the U.K. charts, peaking at No. 43 on the Official Charts Company’s Top 100. The label was eager to replicate the band’s breakout stateside. “We were chasing this rocket ship that was ‘Oh My Love,’” recalls Dover. “Republic took it to radio [but] it didn’t take off.
Kimmel had a rough ride through the major-label system in the early 2000s, ultimately deciding to release music independently . As she started landing licenses on reality shows, she recalls thinking, “, you can actually make money doing this.
Monaco brought songwriter-producer Mike Sabath to a synch camp when he signed to Sony/ATV in 2017. “His productions were just so different from everyone else’s,” recalls Monaco. “He has quadrupled everyone’s output on the amount of commercials he has been able to close.” At his first-ever camp, for example, Sabath wrote “Get Loud for Me,” which has been used in ads for NFL/Bose and Adidas, the video gameSynch fees vary.
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