In a new commercial, some of the most famous Texans to have ever graced the silver screen promote the benefits of the Texas Moving Image Industry Incentive Program.
to build the massive Iron City set at Troublemaker Studios). All in all, estimates from the Texas Film Commission calculate that TMIIIP produces a five-to-one return on investment, protects jobs, and ensures that Texas stories are being told in Texas.Because the Texas Legislature has 14 days left of the current regular session, which ends on May 29. This means that lawmakers are hard at work on the budget for the 2024-5 biennium, including the allocation for TMIIIP.
The issue is money: The biggest sum ever allocated was $95 million in the 2012-13 biennium, and two years ago, it received only $45 million in funds and burnt through that before the end of the first year of the biennium.
Undeniably, the success of program as a job creator has made a major case for continued investment, while the industry has made massive inroads through programs like Film Friendly Texas, whereby small communities have learned how to work with filmmakers and TV shows. Projects like have helped expand production outside of the major centers, and swing the political barometer in favor of this big boost.
It seem like Rep. Price has taken all this on board. Even though his bill sailed out of the House Culture, Recreation & Tourism committee with bipartisan support, last Thursday he postponed the hearing before the full House. With the calendar counting down fast, he effectively killed it for this session, leaving the road clear for TMIIIP boosters like that celebrity roster to work on securing that major investment.
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