Holed up at home during the pandemic lockdown three years ago, 13-year-old Shreya Nallamothu was scrolling through social media when she noticed a pattern: Children even younger than her were the stars - dancing, cracking one-liners and being generally...
But as she watched more and more posts of kids pushing products or their mishaps going viral, she started to wonder: Who is looking out for them?
Video bloggers - or vloggers - would be responsible for maintaining records of kids’ appearances and must set aside gross earnings for the child in a trust account for when they turn 18, otherwise the child can sue. “As we see influencers and content creators becoming more and more of a viable career path for young people, we have to remember that this is a place where the law has not caught up to practice,” said Jessica Maddox, a University of Alabama professor who studies social media platforms.
Across the Atlantic, France passed a law in 2020 that entitles child influencers under 16 to a portion of their revenue, as well as “the right to forget,” which means video platforms must withdraw the images of the child at the minor’s request. Parental consent is not needed. In 2019, an Arizona mother was accused of torturing her seven adopted children for subpar performances in their popular YouTube series, Fantastic Adventures; a Maryland couple who posted “prank” videos of themselves screaming at their children and breaking their toys lost custody and were sentenced to five years of probation for child neglect.
TikToker Bobbi Althoff is the mother of two little girls she lovingly refers to as “Richard” and “Concrete” to her 3.7 million followers. Althoff used to share her older daughter’s face and real name online, but stopped after people made rude comments about her.
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