Across the country, brick and mortar stores are opening to serve the needs of anyone looking for a fancy drink of something low-to-no proof
, a nonalcoholic bottle shop with three locations in New York City, says relying only on e-commerce means customers have a higher likelihood of ordering something they hate. “[At wine shops], you go and you discover new producers and talk to people that know what they’re actually selling in there,” Bodkins says. He doesn’t think nonalcoholic shops need to reinvent that wheel. “Our retail component is massive because it allows us an opportunity to educate our customers.
Frounfelkner had cut back on his drinking a lot before the pandemic even started. “I had a very unhealthy relationship with alcohol, something that came from family stuff, conditioning, but also being a beverage director,” he says. “I had wine breath at 10 a.m. almost every day.” So when his job was put on hold, his professional and personal lives collided at the same time.
The most interesting challenge for Frounfelkner so far has been talking to people who have never tried alcohol. “A Mormon couple [came in] who had never even had a drink before,” he says. “How do you explain what wine tastes like? I kind of went into a whole different realm: ‘Do you drink water, soda, tea, coffee? What flavor profiles do you like?’ Finally after some digging, we got there.”
“The top two questions I get are, ‘Is this stuff actually good?’ and ‘What’s the best thing?’” says Jillian Barkley, owner of nonalcoholic bottle shop Soft Spirits in Los Angeles. Since shein September, she’s noticed some pushback on social media. “People on the internet are always going to have things to say. I hear a lot of, ‘What’s the point of this, who would want this, this is just juice.’ But I think with anything new, people tend to resist it, or not understand it.
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