Inside the rise and fall of Clubhouse, a pandemic poster child of VC-backed hype now hobbled by 'drama rooms,' unhappy creators, dwindling users, and dubious advertisers
. Driven by controversy,"drama rooms," as they're known, are common now and often automatically recommended by the app.
In one Clubhouse room, a few dozen people argued about whether women"like" to be abused. In another room, on the same night, a participant suggested that all Pakistanis hate Israel, and a shouting match ensued. And in a third room, speakers discussed the Rittenhouse trial, with some rationalizing"putting a gun in someone's face" during times of civil unrest.
"5,000 people got rejected, and everything changed after that," she added."At that point, all of the interesting creation effectively stopped." "There are some sponsorships happening, but we haven't seen a lot of demand or any crazy buzz," said Eric Dahan, the CEO of Open Influence, a social-focused marketing company. This is in large part because Clubhouse doesn't share analytics on its users, creators, or rooms, he said.
"It's a new platform and a new space, and it takes a different set of skills," he said."It's less about what Clubhouse does today than the road map for the next two years."
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