The article explores the growing trend of non-alcoholic beverages, highlighting the improvement in taste and quality compared to past offerings. It discusses the changing drinking habits and the demand for sophisticated, flavorful alternatives to alcohol.
Here we are one week into the new year. By now, all those New Year’s Eve endcap displays of sparkling wine in every supermarket anywhere have been replaced by nonalcoholic beer displays. In days gone by, that was your only no-alcohol New Year’s resolution option outside of soft drinks and the like.
But if you craved that ritual and that taste that often only alcohol provides, you were limited to beverages that looked sort of like beer, came in beer bottles and often even had Germanic-sounding names, but tasted nothing like beer. Here in America, we like taste — big taste. And alcohol certainly delivers that. It’s one of the reasons why our wine, our liquor and our beer have more alcohol on average than anywhere else. And it’s hard to replace that element — hard but not impossible.With the overall downturn in drinking on an international level, it becomes evident that drinking “better” is the new normal. What was it James Bond once said? “I never have more than one drink before dinner. But I do like that one to be large and very strong and very cold, and very well made. I hate small portions of anything, particularly when they taste bad,” Ian Fleming wrote in 1953’s “Casino Royale.” And if it was true for Bond, can’t it also be true for nonalcoholic secret agents? Aside from the “strong” part, why can’t it still be very large, very cold and very well made? Well, it can. Luckily for us, many producers are leading the charge in that direction. You can now find nonalcoholic Italian sparkling wine, nonalcoholic IPA beers and nonalcoholic amaro. Even Guinness makes a delicious 0.0 version of their legendary stout. In addition, there are a whole bevy of prepackaged nonalcoholic cocktails — negronis, spritzes, “agave” drinks, etc. — now available, and many of them are exceptionally fine. And, doubly luckily for us, our local producers are leading the nonalcoholic way.• Free Spirits’ Spirit of Milano, nonalcoholic “amaro,” $3
NON-ALCOHOLIC BEVERAGES DRINKING TRENDS FLAVOR QUALITY HEALTHY OPTIONS
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