Mocktails are no longer just drinks for teetotalers. Sophisticated non-alcoholic concoctions are gaining popularity as consumers reduce their alcohol intake for health, social, and personal reasons. This trend is fueled by companies like Athletic Brewing and the growing acceptance of Dry January.
Traditionally associated with teetotalers, sober souls and children, mocktails have emerged from the very bottom of menus to an audience beyond those merely abstaining from booze. Sophisticated, nonalcoholic concoctions, which use ingredients ranging from zero-proof spirits to syrups made from fruits and botanicals, are a celebrated drink in their own right.
Particularly, a good portion of consumers are consciously reducing their alcohol intake, citing health and wellness concerns, changing social dynamics, and evolving interests as main drivers. This trend is further evidenced by the meteoric rise of companies like Athletic Brewing, the world’s largest dedicated nonalcoholic brewery, which witnessed an astonishing revenue growth from its inception in 2018. (pronounced “wine-oh”), a low ABV, or low alcohol by volume, sparkling rosé for the mass market in 2024. And nonalcoholic Guinness 0.0 nabbed. As the year starts afresh, and resolutions are made and broken, many people take the Dry January challenge where people abstain from alcohol for the entire month. According to data from, an estimated one-fourth of Americans ages 21 and older will take part in the annual promise of swearing off alcohol for 31 days, a tradition rooted in a circa-1942 Finnish government campaign called “Sober January” as part of its war effort. For those dipping your toes in the ethanol-free waters, myriad beverages await at an increasing number of bars and restaurants. The New Bar is serving nonalcoholic drinks and hosting several events during dry January. (Photo by David Brendan Hall, Contributing Photographer) As the year starts afresh, and resolutions are made and broken, many people take the Dry January challenge where people abstain from alcohol for the entire month. According to data from, an estimated one-fourth of Americans ages 21 and older will take part in the annual promise of swearing off alcohol for 31 days, a tradition rooted in a circa-1942 Finnish government campaign called “Sober January” as part of its war effort. For those dipping your toes in the ethanol-free waters, myriad beverages await at an increasing number of bars and restaurants. According to the article, mocktails arrived in the Prohibition era with the advent of the Virgin Mary, a booze-free Bloody Mary created in the 1920s. Soon after,, christened after the Depression-era child star of black-and-white pictures, appeared on menus in the 1930
Mocktails Non-Alcoholic Drinks Health Wellness Dry January
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