Generative AI's ability to produce vast amounts of mediocre content is transforming industries, particularly search engine optimization. AI-powered spam is flooding the web, prompting search engines to develop AI assistants to combat it. This trend raises concerns about the authenticity of online information and the increasing dominance of machine-generated content.
At some point in the future, AIs may create works of art, music, and writing that rival human-created ones. For now, what's most impressive about most generative AIs is their capacity to produce lots of mediocre work very quickly. This ability is transforming many industries: In the world of higher education, where I work, we are discovering that it's very hard to tell AI-produced mediocrity from something that indicates that a student is learning to produce good work.
As a result, authentic human voices are becoming a rare and desirable commodity. For years, those in the know have added “site:reddit.com” to searches in the hopes of getting an actual human opinion, but SEO has now come to Reddit, with AI-powered bots that promise to mention your product in comment threads in a “humanlike, authentic” way. To find real human voices, in 2025 we will increasingly flock to the oldest corners of the web, where human moderation keeps the machines at bay.
Artificial Intelligence Search Engine Optimization AI-Generated Content Internet Authenticity
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