'We are very excited to advance our long-standing, excellent partnership with Amazon Music that marks a new era in streaming – Streaming 2.0,' said Universal Music chairman and CEO Lucian Grainge.
unveiled an expanded global relationship on Monday that they said would “enable further innovation, exclusive content with UMG artists, and advancement of artist-centric principles including increased fraud protection.” The partners said they would “work collaboratively to address, among other things, unlawful AI-generated content, as well as protecting against fraud and misattribution.”
The expanded deal reflects the two companies’ “shared commitment to advancing and safeguarding human artistry while ensuring UMG’s artists achieve their commercial potential through the service’s continued product enhancements and exclusive content that elevate authentic engagement between artists and fans,” they said in a statement.will jointly “explore new and enhanced product opportunities designed to benefit artists and enrich the experience of their fans.
“We are very excited to advance our long-standing, excellent partnership with Amazon Music that marks a new era in streaming – Streaming 2.0,” said UMG chairman and. “We appreciate Amazon Music’s deep commitment to the interests of our artists, and look forward to progressing our shared artist-centric objectives through product innovation and accelerating growth of their service.”
Added Steve Boom, vp of audio, Twitch and games for Amazon: “UMG has always been a collaborative partner to Amazon Music, and as we continue to invent and introduce more artist-to-fan connections through our product and exclusive content, we’re redefining what it means to be a streaming service.
Universal has been partnering with new AI companies committed to respecting and helping to maximize the commercial impact and reach that responsibly trained AI can bring to artists. Its deals have come with the likes of YouTube/Google, ProRata.AI, , the music giant also teamed up with L.A.
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