The new television series unpacks the downfall of wellness influencer and cancer scammer Belle Gibson.
situates itself in the early 2010s, at a time where influencers were just beginning to realize the type of career heights they could attain just by telling), who all play versions of influencers, cancer survivors, and friends in Gibson’s corner who were betrayed or conned by theGibson has maintained that while she never had cancer, she was misdiagnosed and didn’t initially intend to mislead anyone. Now 33, she no longer has any public social media presence, and could not be reached for comment.
the book written by Beau Donnelly and Nick Toscano, the two journalists who first found out Gibson was lying. “I watched Belle’sinterview back in 2015 and was, like many, fascinated by her inability to admit she’d lied about having brain cancer and built a wellness empire upon that lie,” Strauss says. “ was the responsible thing to do.
In today’s creator economy, health content makes up a large portion of social media’s focus. According to Bloomberg, the global wellness industry is worth over— thanks, in large part, to a widespread disdain for Big Pharma. Offering health alternatives is lucrative online — and influencers who post about their own health journeys can make more money the more wild their claims are.
“Above anything, I would like people to say, ‘Okay, she’s human. She’s obviously had a big life,’” Gibson said in 2015. “She’s respectfully come to the table and said what she’s needed to say, and now it’s time for her to grow and heal.
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