The Real Fallout for Facebook May Be Still to Come

Facebook may feel besieged this week, with a disastrous outage and new whistleblower revelations. What happens next could be worse.

Businesses rely on Facebook and its fleet of apps for everything from brand awareness to promotional efforts, e-commerce transactions and customer service. That makes the true fallout hard to measure.

The severity of the Facebook outage looks particularly deep, given that the company has been pushing to bringing its various apps together in front of and behind the scenes. With their systems increasingly tied together, a single gaffe like this runs a high risk of taking down the company’s entire ecosystem.

The firm is more concerned about another damaging headline this week: Whistleblower Frances Haugen’s contention thatis not only bad for young girls, but that the platform and its parent company knew and refused to take action on that as, she claimed, it put profits above safety concerns. In a Tuesday evening Facebook post, Zuckerberg denied that the company values “profit over safety and well-being” and attacked the allegation as a “mischaracterization,” asking, “If we wanted to ignore research, why would we create an industry-leading research program to understand these important issues in the first place?”

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