The Problem With Fitness Tech's 'Quitter's Day' Marketing

Technology & Fitness News

The Problem With Fitness Tech's 'Quitter's Day' Marketing
WEARABLESFITNESS TECHNEW YEAR's RESOLUTIONS
  • 📰 verge
  • ⏱ Reading Time:
  • 18 sec. here
  • 7 min. at publisher
  • 📊 Quality Score:
  • News: 28%
  • Publisher: 67%

Every January, fitness apps and wearables market themselves as the tools for achieving New Year's Resolutions. But this year, the focus shifted to 'Quitter's Day,' the second Friday of January, when many people abandon their goals. This article argues that while wearables can be helpful, they shouldn't be the sole driver of success. The author shares their personal experience of ignoring their fitness data during CES to prioritize rest and schedules a return to training later. Ultimately, the takeaway is to trust yourself and use wearables as tools rather than strict motivators.

Every January, fitness tech and wearable companies love to remind us about New Year’s Resolutions. For a small number of people, New Year’s features, challenges, and marketing campaigns will be exactly the push they need. For everyone else, they’re another reason to feel bad about yourself.

I got several treacly reminders from the half-dozen fitness apps I use to “get back to it!” By every wearable measure, I’d utterly failed by Quitter’s day. People don’t quit their New Year’s Resolutions because they didn’t have the right smartwatch or fitness app. Most quit because they set unrealistic goals and expectations for themselves.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

verge /  🏆 94. in US

WEARABLES FITNESS TECH NEW YEAR's RESOLUTIONS QUITTER's DAY MENTAL WELLNESS

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Fitness instructor offers tips on how to get past 'Quitter's Day' in 2025Fitness instructor offers tips on how to get past 'Quitter's Day' in 2025Adam Klepp joins ABC15 Arizona as a multimedia journalist after stops in Yuma and Tucson.
Read more »

National Quitter's Day: Embracing Setbacks and Finding MotivationNational Quitter's Day: Embracing Setbacks and Finding MotivationNational Quitter's Day, observed contrary to New Year's Resolution trends, encourages individuals who struggle to achieve their goals to embrace setbacks and try again. Experts suggest finding a strong 'why' behind your goals, seeking accountability partners, and tying goals to a desired vision for the future to increase chances of success.
Read more »

Local Gym Offers Tips to Avoid 'Quitter's Day'Local Gym Offers Tips to Avoid 'Quitter's Day'A local gym is providing advice on how to stay motivated with fitness goals after the initial New Year's resolution slump. Experts say most people abandon their resolutions by mid-January, but Planet Fitness trainer Austin Peters encourages setting realistic goals and celebrating small victories to maintain progress.
Read more »

National Quitter's Day: Embracing Setbacks and Finding Your 'Why' to Achieve GoalsNational Quitter's Day: Embracing Setbacks and Finding Your 'Why' to Achieve GoalsNational Quitter's Day, celebrated on January 19th, recognizes the struggles individuals face in keeping their New Year's resolutions. Experts offer advice on identifying personal motivation, building accountability systems, and connecting goals to desired outcomes for greater success.
Read more »

Donald Trump’s Day One Executive Orders: Promises to Fulfill on January 20Donald Trump’s Day One Executive Orders: Promises to Fulfill on January 20Source of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
Read more »

Top Tech Deals of the Day: January 1, 2025Top Tech Deals of the Day: January 1, 2025Discover incredible deals on tech gadgets, electronics, and appliances. This roundup features discounted iPads, Apple Watches, AirPods, Roku devices, robot vacuums, and more. Don't miss out on these limited-time offers!
Read more »



Render Time: 2025-02-19 11:03:19