They were told they'd never make it in Utah county without soda on the menu. Now, Aubergine Kitchen has seven locations, with more to come.
The Zannatta family, originally from Brazil, has grown Aubergine Kitchen to seven locations, with two more opening soon.| Oct. 6, 2022, 12:00 p.m.When Elcio Zannatta was 13 — growing up in Brazil in a family that was “very rich in love, very poor in material things,” he said — his mother made a fateful decision: She bought Elcio an expensive encyclopedia.
“I didn’t learn English when I was young,” he said. “When my two children were growing up, I thought, ‘They will never suffer like I did to learn English.’” The Zannattas moved to England, then to Switzerland, where Elcio earned his MBA. And just as he’d promised, his children, Eduardo and Julia, grew up speaking English.
“I asked my wife to make food in a different way,” he said. “The way you eat is the way you have power, you have energy, you have health.” He added, with a chuckle, “she didn’t buy much the idea, nor my children.”“She has a talent for food. And we loved it. They were still very delicious, but very healthy,” Elcio said. “Then we invited friends, neighbors, and people loved it. It was very different.
“My wife has Lebanese origins, and I am Italian in background. You do see in scientific studies that Mediterranean food is good, maybe the best for your body,” he said. “But we want to offer people the best food from many origins, not just Mediterranean. For instance, we cook with curry.”
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