The Oddly Addictive Quality of Google Alerts

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The Oddly Addictive Quality of Google Alerts
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On the Internet, all is vanity, cncep writes, “so it’s no surprise that one of the things that we’re most eager to know is what the world is saying about us.”

, titled “Real estate industry confidence skyrockets as commercial deals rebound,” which included one Ira Schuman saying, “The panic has disappeared.”

Learning what other people thought about us used to take either a great deal of luck, like Tom Sawyer being mistaken for dead and then getting to eavesdrop on his own funeral, or a great deal of effort, like Harun al-Rashid, a caliph of the Abbasid dynasty, in the “,” disguising himself in order to venture out into the streets and talk with his subjects candidly. But the Internet has made it easy—made it, in fact, almost unavoidable.

If you have an uncommon name, then all of the alerts will apply to you, but John Smith and Martha Wong might have to do some sorting through their results to figure out which of the results matter to them, as would Joseph Smith and Martha Stewart, assuming he wasn’t the reincarnated Mormon leader and she wasn’t the life-style guru.

Long before I set my Google Alert for “Willie Maxwell,” I’d experienced a case of mistaken identity. My Willie Maxwell was born and raised in Coosa County, Alabama, but it briefly seemed that he had taken his insurance fraud on the road and run a scam on the Atlantic coast of Florida.

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