The next hottest alternative milk comes from microbes 📝: arynebaker
, for $217 million. Four years later and locked down at her California avocado ranch because of the pandemic, she started thinking about launching a new project. It had to be meaningful, and it had to have impact. “If I am going to come out of retirement, I want to disrupt something big,” she remembers thinking to herself. But other than a recipe book featuring avocados, she had few ideas.
Perfect Day’s technology works like a higher-tech version of brewing beer. At its most basic, beer is produced when yeast consumes plant sugars and secretes alcohol through fermentation. With precision fermentation, scientists have figured out how to genetically modify microbes so they secrete custom molecules, kind of like changing a line of code in a computer program to produce a different result.
Perfect Day’s whey protein is now being used as the key ingredient in vegan ice cream, sports nutrition products, and even Mars’ first cow-free. Betterland will be Perfect Day’s debut on the dairy aisle, delivering the same cooking, whipping, steaming, frothing, and baking functionality as conventional milk, with none of the lactose, cholesterol, or methane of the original. Slightly sweeter than cow milk, it is good enough to pour over cereal, and goes great with a chocolate chip cookie.
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