Fintech startups are making it possible to buy shares in collectible items that were previously only available to the super wealthy, like exotic cars, art, wine, whiskey and watches by JeffKauflin
, based in Oakland, lets people invest in single-family rental homes and has processed $1.5 billion in transactions since 2016.
Making a market on platforms like Rally Rd. still takes much longer than trading a stock or bond, but it’s faster than trying to find a private buyer. “The holy grail is that anyone can buy any share of an asset at any time and sell it at any time,” says Merritt Hummer, a principal at Bain Capital Ventures and Roofstock investor who’s watching the alternative-assets trend closely.
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