Fintech startups are making it possible to buy shares in collectible items that were previously only available to the super wealthy, like exotic cars, art, wine, whiskey and watches.
, based in Oakland, lets people invest in single-family rental homes and has processed $1.5 billion in transactions since 2016.
Making a market on platforms like Rally Rd. still takes much longer than trading a stock or bond, but it’s faster than trying to find a private buyer. “The holy grail is that anyone can buy any share of an asset at any time and sell it at any time,” says Merritt Hummer, a principal at Bain Capital Ventures and Roofstock investor who’s watching the alternative-assets trend closely.
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