California is planning to intensify its enforcement against the state's thriving illegal marijuana market, including launching an ad campaign Friday that urges consumers to seek out licensed shops with safe products. 'We are going to start having a more aggressive enforcement stance to come
1 / 5California MarijuanaIn this Thursday, June 20, 2019 photo, Christy Banda, a representative for the Jack Herer cannabis company, displays their latest marijuana flower during the networking expo, WeedCon West 2019 in Los Angeles. Marijuana shoppers are going to be getting a message from California regulators: Go legal.
The state announced it was kicking off a public information campaign — Get #weedwise — that encourages consumers to verify that their purchases are tested and legal. The ads are also intended to telegraph a warning to illicit shops and underground growers: Get licensed to operate in the legal market, or shut down.
"Regulations are merely suggestions without an enforcement arm," he said, adding that the state and local governments are failing to work together. But there's a trade-off for saving a buck. Illegal products have not met strict state testing standards and could be tainted by mold, pesticides, heavy metals — even human waste.Agency spokesman Alex Traverso said the ads are part of a three-pronged campaign intended to eventually corral illegal sales — the others are enforcement, including shutting down illegal shops and farms, and quickly licensing businesses that want to enter the legal economy.
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