I’ve been writing about video games, television and movies for Forbes for over 10 years, and you may have seen my reviews on Rotten Tomatoes and Metacritic. I cover all manner of console and PC games, but if it’s about looting or shooting, I’m definitely there. If I’m watching something, it’s usually science fiction, horror or superheroic.
Well, it happened again. Elon Musk announced a big new change coming to Twitter , and everyone said they were fleeing to Bluesky , which seems to have emerged as the main Twitter alternative even if Meta instantly made Threads larger in scale thanks to its Instagram and Facebook integrations., but simply not be able to interact with them. This is again being positioned as some sort of “freedom of speech” thing.
This essentially accomplishes nothing except making it easier to enable harassment or annoyance from users than have been blocked. Even if they cannot interact with your posts directly, they can interact with your followers or other commenters they can now see, and also can easily screenshot your posts and post those on their page. Yes, it’s true that these users can already make alternate accounts, but this streamlines that whole process for them.
But heading over there myself I have noticed something really interesting there. Yes, obviously a big difference is that this site is just…normal, not run by Elon and with a less hostile userbase overall. But the main thing I’ve noticed as someone really exhausted by the prospect of attempting to build up an audience akin to my 180,000 Twitter followership which took me 14 years to assemble, I may not need to get anywhere close to that to get the same result.
There are two things that are happening here. The first is that there is no elaborate algorithm that hides your posts from followers consistently. Especially in my case, I can post links to my articles freely where they get more reach than the link-averse Twitter, which does not want to direct people away from the site., compared to those 180,000 on Twitter. That is exactly 2.7% the size of my main platform.
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