Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
Bluesky seems to have a bold new strategy to entice potential new users: posting on Threads . The rival social media service joined Threads amid a surge in complaints from users who are increasingly frustrated with Meta’s policies.
While complaints about Meta’s policies aren’t a new topic, they’ve gained new prominence over the last week amid complaints about the surge indecisions. Meta exec Adam Mosseri, who runs the Threads app, has said the company is looking into both issues. But in the meantime, there’s been an increase in discussions about Bluesky, the decentralized service that has a very different philosophy when it comes to algorithms and moderation.
Bluesky, on the other hand, has taken a much more flexible approach to content moderation. It puts most decisions in the hands of users, who are able to decide what kind of content they want to see or not, and allows users to run their own. “We're always doing baseline moderation, meaning that we are providing you with a default moderated experience when you come in ,” Bluesky CEO jay Graber told Engadget earlier this year. “And then on top of that, you can customize things.
Whether the new attention on Bluesky will result in a significant number of departures to the service is so far unclear. Bluesky currently has about, according to a dashboard tracking its growth, And while it’s not clear how many new people arrived in the last couple days, it suggests there’s been a bit of a surge over the past month as Bluesky previously grew to about 8.
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