If Impossible Foods truly wants to compete with mass produced, easy-to-use ground beef, it needs to bring down the price dramatically.
Starting this month, Impossible Foods is finally offering its veggie-based version of ground beef in supermarkets. Impossible already has burgers at Burger King and White Castle, as well as a variety of smaller restaurants. This is the first time people can buy the ingredients directly and make their own Impossible meals. Unfortunately, there's one major speedbump for potential buyers: A strikingly high price. Visit Business Insider's homepage for more stories.
Starting this month, Impossible Foods is finally offering its veggie-based version of ground beef in supermarkets. Impossible already has burgers at Burger King and White Castle, as well as a variety of smaller restaurants. This is the first time people can buy the ingredients directly and make their own Impossible meals. Unfortunately, there's one major speedbump for potential buyers: A strikingly high price. Visit Business Insider's homepage for more stories.
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