The beloved source for holiday-themed romantic comedies starring Lacey Chabert is coming to Comcast’s streamer just in time for Christmas
, The Hallmark Channel, the purveyor of a steady stream of holiday-themed rom-coms that teach stodgy city dwellers the meaning of a smalltown Christmas, will have its own hub on Peacock, complete with live streams of Hallmark’s linear channels and that all-important library of on-demand stocking stuffers. The deal is similar to what Peacock did with Bravo and NBC, which recently came home to the Comcast galaxy after the networks’ contract with Hulu expired.
“We’re proud to enter this partnership with Peacock and bring our widely beloved Hallmark content to their subscribers,” added Wonya Lucas, president and CEO of Hallmark Media. “The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”These made-for-TV Christmas movies have become a big deal in recent years.
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