Peacock has closed a pact with Hallmark Media to stream live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama. It’s a first-of-its-kind linear plus SVOD deal for the network
Media to stream live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama. It’s a first-of-its-kind linear plus SVOD deal for the network. will be featured on Peacock’s home page. It will feature live simulcasts of all three channels with current season programming available live and on-demand next day as well as a library of movies within the Hallmark library, which includes holiday titles.
“As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with,” said Kelly Campbell, President of Peacock, and Direct-to-Consumer, NBCUniversal, in a statement. “Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.
In addition to the live Hallmark channels, Peacock subscribers will have access to Hallmark content on demand, including live and next-day access to series such ascoming in 2023. The hub will also include a VOD collection containing new premiere movies and Hallmark movie classics as part of a Peacock Premium subscription.
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