Voto Latino is translating Project 2025 into Spanish in order to warn older Latinos of the dangers of a second Donald Trump administration.
Teresa Kumar, president of Voto Latino, began noticing something urgent about older and undecided Hispanic voters in her group’s internal polling, and also in the data from focus groups they had conducted in a handful of swing states since January.
Over this past summer, according to a member of the Voto Latino digital team, the nonprofit had multiple meetings with staff at the Democratic National Committee and the Democratic Congressional Campaign Committee on these matters, with both committees providing some messaging guidance on voters and Project 2025.
“We decided on the LGBTQ question specifically because they’re trying to weaponize this idea of Latino families, and oftentimes they’re very stereotypical in what they perceive our priorities are,” Kumar explains.
Voto Latino’s final push before the end of the 2024 race comes at a time when Democratic strategists and politicians across the country are sweating over the erosion of the party’s support among Hispanic and Latino voters compared to the numbers that former President Barack Obama once enjoyed.
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