Poll: Project 2025 is broadly known and severely unpopular with voters

Faith Wardwell is an intern at NBC News.

Nearly all voters who are familiar with Project 2025, a conservative policy road map that Vice President Kamala Harris and the Democratic Party have used to criticize former President Donald Trump, view the plan in a negative light, a new NBC News poll shows. About 57% of registered voters report feeling negatively about Project 2025, with 51% saying they see the proposal “very” negatively and another 7% saying they view it “somewhat” negatively.

The plan is mentioned by name in Harris campaign ads, and by Democrats on the stump. The conservative playbook is affiliated with a handful of top former Trump administration officials — like former Office of Management and Budget Director Russ Vought and former Housing and Urban Development Secretary Ben Carson — and backed by pro-Trump conservative organizations like Turning Point USA and America First Legal.

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