The Grand Design of Grand Seiko

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The Grand Design of Grand Seiko
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We catch up with Grand Seiko CEO AkioNaito at Ginza House, Tokyo, in our first real conversation since Watches and Wonders Geneva. He tempers our enthusiasm for complications with a reminder that accuracy is still paramount at the Japanese brand.

LUXUO speaks to Grand Seiko CEO Akio Naito at Ginza House, Tokyo where he reminds us that accuracy is still paramount at the Japanese brand.There is a certain charming story about Grand Seiko that kept springing into my head on my recent whirlwind tour of the brand’s manufacturing sites across Japan. Of course, I invite you to read that story too, and perhaps in advance of this interview with Grand Seiko CEO Akio Naito.

In 2009, we introduced Caliber 9S85, which was the first movement in almost 40 years. Since then, there have been constant requests for a high-beat Grand Seiko mechanical chronograph, but in creating it we wanted to achieve a standard of precision required of Grand Seiko, and at the same time, three days.

While it is not our intention to focus on complications in the future, we aim to create unique watches that go beyond our imagination. We will consider other complications as long as it is in line with Grand Seiko’s core values of high accuracy, beauty, durability and ease of use. For Kodo, we did not create the watch for the sake of creating a patented complication; it was a result of pursuing high-precision watchmaking.

We offer a wide collection from our Masterpiece, Evolution 9, Elegance, Heritage, and Sport collection. Each watch has a unique story, and if we communicate them effectively, I am confident that watch fans from around the world will find a watch that resonates with them. For something exceptional such as the SBGZ009, it is easy to see and feel the Grand Seiko difference. How important is this textural approach, where the dial decoration is matched by something the wearer can feel?

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