A new, more conscious way to shop—courtesy of The Folklore.
“What's really special about this relaunch is, we're getting back to our roots,” Amira Rasool, founder and CEO of The Folklore, tells Vogue about the retailer’s newly revamped e-commerce platform. Rasool, the visionary behind the Folklore Shop, is thrilled to unveil a significant relaunch that continues fostering discovery and enhancing accessibility for emerging brands.
Say you want to support an emerging Latinx LGBTQIA+ brand or an eco-friendly femme AAPI-owned brand—the search feature helps you intentionally shop. “There's nothing out there right now where you can touch 44 different countries and be able to filter and find exactly what you're looking for,” says Rasool.
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