Tahari Relaunches Footwear and Handbags as Part of Licensing Strategy

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Tahari Relaunches Footwear and Handbags as Part of Licensing Strategy
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The company has 39 licensing deals and is exploring new categories.

Like many major sportswear labels, Tahari, now 50 years old, has its share of licenses and has cycled through different categories. And the business, under Bluestar Alliance, has plans to relaunch fashion footwear, handbags and small leather goods with Fantasia

He said that thusfar, every retailer that has seen the collection has made commitments. First-year projected volume is forecasted to be upward of $10 million, Azar said. Describing the just-out assortment as “not a typical line,” Azar said, “We looked for white space in the market by using different materials and different combinations of a bag-in-a-bag.”

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